Search Results - "Personalisierung"

1

Smart generation system of personalized advertising copy and its application to advertising practice and research

by: Deng, Shasha
Published in: Journal of advertising (2019)

Subjects: “...stw Personalisierung...”
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electronic Article

2

An algorithm for allocating sponsored recommendations and content : unifying programmatic advertising and recommender systems

by: Malthouse, Edward C.
Published in: Journal of advertising (2019)

Subjects: “...stw Personalisierung...”
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3

When e-commerce personalization systems show and tell : investigating the relative persuasive appeal of content-based versus collaborative filtering

by: Liao, Mengqi
Published in: Journal of advertising (2022)

Subjects: “...stw Personalisierung...”
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4

Mass media deploying digital personalization : an empirical investigation

by: Löbbecke, Claudia, 1964-
Published in: International journal on media management (2021)

Subjects: “...stw Personalisierung...”
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5

How and when personalized advertising leads to brand attitude, click, and WOM intention

by: De Keyzer, Freya
Published in: Journal of advertising (2022)

Subjects: “...stw Personalisierung...”
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Supplemental

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6

What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality

by: Septianto, Felix
Published in: Journal of advertising (2023)

Subjects: “...stw Personalisierung...”
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7

The mediating effect of sequencing and fading on the relationship between e-learning personalization and germane load

by: Costley, Jamie
Published in: Interactive learning environments (2023)

Subjects: “...gnd Personalisierung...”
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8

Tailored recommendations on a matching platform

by: Lee, Gunhaeng
Published in: Social choice and welfare (2023)

Subjects: “...stw Personalisierung...”
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9

Tailored recommendations

by: Danan, Eric
Published in: Social choice and welfare (2023)

Subjects: “...stw Personalisierung...”
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10

Streaming platform and strategic recommendation bias

by: Bourreau, Marc
Published in: Journal of economics & management strategy (2022)

Subjects: “...stw Personalisierung...”
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11

Personalized medicine in the U.S. and Germany : awareness, acceptance, use and preconditions for the wide implementation into the medical standard

by: Kichko, Kateryna
Published in: Journal of Personalized Medicine (2016)

Subjects: “...gnd Personalisierung...”
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12

The downside of artificial intelligence (AI) in green choices : how AI recommender systems decrease green consumption

by: Wang, Kai
Published in: Managerial and decision economics (2023)

Subjects: “...stw Personalisierung...”
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13

Data-driven mergers and personalization

by: Chen, Zhijun
Published in: The Rand journal of economics (2022)

Subjects: “...stw Personalisierung...”
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14

Two-sided markets : the influence of market power on information utilization strategy and welfare

by: Cui, Zhanhong
Published in: Managerial and decision economics (2024)

Subjects: “...stw Personalisierung...”
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15

School to go : neues Lernen im Social-Media-Stil

by: Eckle, Jannick
Published in: HMD (2021)

Subjects: “...misc Personalisierung...”
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16

Dem Mitarbeiter zu Diensten : Weiterbildung und Qualifizierung als Personennahe Dienstleistung

by: Vladova, Gergana
Published in: HMD (2020)

Subjects: “...26 Personalisierung...”
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Corrigendum

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17

Xi Jinping : ein „starker Mann“ für eine „starke Nation“

by: Spakowski, Nicola
Published in: Osteuropa (2023)

Subjects: “...gnd Personalisierung...”
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18

Political personalization and personalized politics within and beyond the behavioural arena

by: Pedersen, Helene Helboe
Published in: Party politics (2021)

Subjects: “...gnd Personalisierung...”
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19

Personalisierung und die Gefahr geschwächter autoritärer Institutionen : Putins Zentralisierung und die Krise institutioneller Politik in Russland

by: Waller, Julian G.
Published in: Russland-Analysen (2017)

Subjects: “...gnd Personalisierung...”
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electronic Article

20

What's it like to be a state? : an argument for state consciousness

by: Lerner, Adam B.
Published in: International theory (2021)

Subjects: “...gnd Personalisierung...”
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