What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality

Bibliographic Details

Statement of responsibility:	Felix Septianto, Widya Paramita and Sheng Ye
Published in:	Journal of advertising. - Athens, Ga. [u.a.] : American Academy of Advertising, 1972. - 52(2023), 2, Seite 179-192
Main Author:	Septianto, Felix (Author)
Other Authors:	Paramita, Widya (Author) Ye, Sheng (Author)
Format:	electronic Article
Language:	English
Published:	2023
ISSN:	1557-7805
External Sources:	lizenzpflichtig lizenzpflichtig