Author Search Results

1

The persuasiveness of metaphor in advertising

by: Septianto, Felix
Published in: Psychology & marketing (2022)

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2

The impact of social media visual features on acceptance of meat substitute

by: Septianto, Felix
Published in: International journal of market research (2022)

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3

The role of implicit theories in motivating donations in response to threat-based awe

by: Septianto, Felix
Published in: Journal of public policy & marketing (2022)

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4

Proud volunteers: the role of self- and vicarious-pride in promoting volunteering

by: Septianto, Felix
Published in: Marketing letters (2018)

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5

The Role of Authentic (vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency

by: Septianto, Felix
Published in: Journal of business ethics (2020)

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6

Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands

by: Septianto, Felix
Published in: Journal of business ethics (2020)

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7

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

by: Septianto, Felix
Published in: Marketing letters (2014)

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8

Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products

by: Septianto, Felix
Published in: International journal of advertising (2023)

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9

Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior

by: Septianto, Felix
Published in: Marketing letters (2021)

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10

Awe in advertising : the mediating role of an abstract mindset

by: Septianto, Felix
Published in: Journal of advertising (2023)

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11

Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior

by: Septianto, Felix
Published in: Marketing letters (2021)

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12

The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level

by: Septianto, Felix
Published in: Journal of advertising (2022)

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13

The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others

by: Septianto, Felix
Published in: Australian journal of management (2022)

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14

What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality

by: Septianto, Felix
Published in: Journal of advertising (2023)

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15

Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode

by: Septianto, Felix
Published in: Journal of advertising (2023)

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16

Personalized giving : configurational approach in examining demographics, morality, and prosocial intentions

by: Septianto, Felix
Published in: Journal of global scholars of marketing science (2019)

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17

The role of authentic (vs. hubristic) pride in leveraging the effectiveness of cost transparency

by: Septianto, Felix
Published in: Journal of business ethics (2021)

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electronic Article

18

Distinct effects of pride and gratitude appeals on sustainable luxury brands

by: Septianto, Felix
Published in: Journal of business ethics (2021)

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electronic Article

19

Self-construals and health communications : the persuasive roles of guilt and shame

by: Chan, Eugene Y.
Published in: Journal of business research (2024)

Other Authors: “...Septianto, Felix...”
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20

The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer

by: Paramita, Widya
Published in: International journal of advertising (2021)

Other Authors: “...Septianto, Felix...”
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