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Malthouse, Edward C.
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Malthouse, Edward C.
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Malthouse, Edward C.
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An algorithm for allocating sponsored recommendations and content : unifying programmatic advertising and recommender systems
by:
Malthouse
,
Edward
C
.
Published in:
Journal of advertising
(2019)
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2
Mining for trigger events with survival analysis
by:
Malthouse
,
Edward
C
.
Published in:
Data mining and knowledge discovery
(2007)
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3
Advancing computational advertising : conceptualization of the field and future directions
by:
Huh, Jisu
Published in:
Journal of advertising
(2020)
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Malthouse
,
Edward
C
....
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4
Understanding the drivers of cable TV cord shaving with big data
by:
Fudurić, Morana
Published in:
Journal of media business studies
(2020)
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Malthouse
,
Edward
C
....
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5
Not all clicks are equal : detecting engagement with digital content
by:
Zhou, Yayu
Published in:
Journal of media business studies
(2022)
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Malthouse
,
Edward
C
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6
Challenges and future directions of computational advertising measurement systems
by:
Yun, Joseph T.
Published in:
Journal of advertising
(2020)
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Malthouse
,
Edward
C
....
”
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Computational advertising
Algorithmus
CRM
Customer lifetime value
Messung
One-to-one marketing
Personalisierung
Survival analysis
Time-dependent covariates
Trigger events
User engagement
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clickstream data
digital news
user experience
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