An algorithm for allocating sponsored recommendations and content : unifying programmatic advertising and recommender systems

Bibliographic Details

Statement of responsibility:	Edward C. Malthouse, Yasaman Kamyab Hessary, Khadija Ali Vakeel, Robin Burke, Morana Fudurić
Published in:	Journal of advertising. - Athens, Ga. [u.a.] : American Academy of Advertising, 1972. - 48(2019), 4, Seite 366-379
Main Author:	Malthouse, Edward C. (Author)
Other Authors:	Hessary, Yasaman Kamyab (Author) Vakeel, Khadija Ali (Author) Burke, Robin (Author) Fudurić, Morana (Author)
Format:	electronic Article
Language:	English
Published:	2019
ISSN:	1557-7805
External Sources:	lizenzpflichtig lizenzpflichtig