Mass media deploying digital personalization : an empirical investigation
| Statement of responsibility: | Claudia Loebbecke, Franziska Oberschulte, and Irina Boboschko |
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| Published in: | International journal on media management. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, 1999. - 23(2021), 3/4, Seite 176-203 |
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| Format: | electronic Article |
| Language: | English |
| Published: |
2021
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| ISSN: | 1424-1250 |
| External Sources: | lizenzpflichtig lizenzpflichtig lizenzpflichtig |