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De Keyzer, Freya
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De Keyzer, Freya
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De Keyzer, Freya
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The role of well-being in consumer's responses to personalized advertising on social media
by:
De
Keyzer
,
Freya
Published in:
Psychology & marketing
(2024)
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2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
by:
De
Keyzer
,
Freya
Published in:
Electronic commerce research
(2023)
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3
How and when personalized advertising leads to brand attitude, click, and WOM intention
by:
De
Keyzer
,
Freya
Published in:
Journal of advertising
(2022)
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Related Subjects
Banner advertising
Eye-tracking
Facebook
Markenimage
Native advertising
Personalisierung
Persuasion knowledge
Social media
Werbung
perceived creepiness
perceived relevance
personalized advertising
social media
well-being
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