Search Results - "Marketing"

1

Challenging the troubled status of the marketing discipline

by: Gustafsson, Anders, 1964-
Published in: AMS review (2022)

Subjects: “...misc Marketing...”
lizenzpflichtig
lizenzpflichtig

electronic Article

2

It's all about marketing! : exploring the social perception in the Italian context

by: Marino, Vittoria
Published in: Italian journal of marketing (2020)

Subjects: “...26 Marketing identity...”
lizenzpflichtig
lizenzpflichtig

electronic Article

3

The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy

by: Fürst, Andreas
Published in: Journal of the Academy of Marketing Science (2023)

Subjects: “... marketing...”
kostenfrei
kostenfrei

electronic Article

4

Four-stage model of value creation for sustainability-oriented marketing : en route to participatory marketing

by: Kelleci, Alpaslan
Published in: Journal of macromarketing (2022)

Subjects: “... marketing...”
lizenzpflichtig
lizenzpflichtig
lizenzpflichtig

electronic Article

5

Challenging the troubled status of the marketing discipline

by: Gustafsson, Anders
Published in: AMS Review (2022)

Subjects: “...misc Marketing...”
lizenzpflichtig

electronic Article

6

Introducing the Marketing Accountability Standards Board (MASB) and its common-language marketing dictionary : background, description, vision, and prospects

by: Gaski, John F.
Published in: Journal of macromarketing (2021)

Subjects: “...misc marketing...”
lizenzpflichtig
lizenzpflichtig

electronic Article

7

The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal

by: Hunt, Shelby D., 1939-
Published in: AMS review (2022)

Subjects: “...misc Marketing...”
lizenzpflichtig
lizenzpflichtig

electronic Article

8

Toward an integrative theory of marketing

by: Parvatiyar, Atul
Published in: AMS review (2021)

Subjects: “...misc Marketing...”
lizenzpflichtig
lizenzpflichtig

electronic Article

9

The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

by: Fürst, Andreas
Published in: Journal of the Academy of Marketing Science (2023)

Subjects: “...misc Marketing’s role...”
kostenfrei

electronic Article

10

The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption

by: Langan, Ryan
Published in: Journal of marketing education (2019)

Subjects: “...26 digital marketing...”
lizenzpflichtig
lizenzpflichtig

electronic Article

11

Guerilla-Marketing in der Unternehmenspraxis : wie Marketing-Manager und Kreative darüber denken

by: Hutter, Katharina, 1980-
Published in: Wirtschaftswissenschaftliches Studium (2015)

Subjects: “...26 Guerilla-Marketing...”

Article

12

Marketing

by: Weis, Hans Christian
Published: Ludwigshafen (Rhein) : Kiehl, 1993

Subjects: “...stw Marketing...”
Inhaltsverzeichnis

Book

13

Toward an integrative theory of marketing

by: Parvatiyar, Atul
Published in: AMS Review (2021)

Subjects: “...misc Marketing...”
lizenzpflichtig

electronic Article

14

Competitive marketing strategies of churches in Ghana : a theoretical development

by: Yalley, Andrews Agya
Published in: International review on public and non-profit marketing (2022)

Subjects: “...misc Religious marketing...”
lizenzpflichtig
lizenzpflichtig

electronic Article

15

The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal

by: Hunt, Shelby D.
Published in: AMS Review (2022)

Subjects: “...misc Marketing...”
lizenzpflichtig

electronic Article

16

Marketing, synthesis and interdisciplinarity : reading with M.J.B.

by: Tadajewski, Mark
Published in: Journal of marketing management (2023)

Subjects: “...misc Marketing...”
lizenzpflichtig
lizenzpflichtig

electronic Article

17

Marketing to the poor : creating value

Published: London ; New York : Routledge, Taylor & Francis Group, 2022

Subjects: “...misc Marketing...”
lizenzpflichtig
lizenzpflichtig

eBook

18

PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY

Published: [S.l.] : ROUTLEDGE, 2023

Subjects: “...misc Marketing...”
lizenzpflichtig

eBook

19

Socially responsible (macro-social) marketing

by: Kennedy, Ann-Marie
Published in: Journal of macromarketing (2022)

Subjects: “... marketing...”
lizenzpflichtig
lizenzpflichtig
lizenzpflichtig

electronic Article

20

Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms

by: Sirgy, M. Joseph
Published in: Journal of business ethics (2008)

Subjects: “... responsibility in marketing...”
lizenzpflichtig

electronic Article

Narrow Search