The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption

Bibliographic Details

Statement of responsibility:	Ryan Langan, Scott Cowley, and Carlin Nguyen
Published in:	Journal of marketing education. - Thousand Oaks, Calif. : Sage, 1979. - 41(2019), 1 vom: Apr., Seite 32-46
Main Author:	Langan, Ryan (Author)
Other Authors:	Cowley, Scott (Author) Nguyen, Carlin (Author)
Format:	electronic Article
Language:	English
Published:	2019
ISSN:	1552-6550
External Sources:	lizenzpflichtig lizenzpflichtig