The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

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Bibliographic Details

Published in:	Journal of the Academy of Marketing Science. - Springer US, 1973. - 51(2023), 5 vom: 28. Jan., Seite 966-989
Main Author:	Fürst, Andreas (Author)
Other Authors:	Gabrielsson, Mika (Author) Gabrielsson, Peter (Author) Prigge, Jana-Kristin (Author)
Format:	electronic Article
Language:	English
Published:	2023
ISSN:	1552-7824
External Sources:	kostenfrei