The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal

Bibliographic Details

Statement of responsibility:	Shelby D. Hunt, Sreedhar Madhavaram, Hunter N. Hatfield
Published in:	AMS review. - New York : Springer, 2011. - 12(2022), 3/4 vom: Dez., Seite 139-156
Main Author:	Hunt, Shelby D., 1939- (Author)
Other Authors:	Madhavaram, Sreedhar (Author) Hatfield, Hunter N. (Author)
Format:	electronic Article
Language:	English
Published:	2022
ISSN:	1869-8182
External Sources:	lizenzpflichtig lizenzpflichtig