Search Results - "Marketing"

1

Challenging the troubled status of the marketing discipline

by: Gustafsson, Anders, 1964-
Published in: AMS review (2022)

Subjects: “...misc Marketing...”
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electronic Article

2

It's all about marketing! : exploring the social perception in the Italian context

by: Marino, Vittoria
Published in: Italian journal of marketing (2020)

Subjects: “...26 Marketing identity...”
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3

The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy

by: Fürst, Andreas
Published in: Journal of the Academy of Marketing Science (2023)

Subjects: “... marketing...”
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4

Challenging the troubled status of the marketing discipline

by: Gustafsson, Anders
Published in: AMS Review (2022)

Subjects: “...misc Marketing...”
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electronic Article

5

Four-stage model of value creation for sustainability-oriented marketing : en route to participatory marketing

by: Kelleci, Alpaslan
Published in: Journal of macromarketing (2022)

Subjects: “... marketing...”
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electronic Article

6

Introducing the Marketing Accountability Standards Board (MASB) and its common-language marketing dictionary : background, description, vision, and prospects

by: Gaski, John F.
Published in: Journal of macromarketing (2021)

Subjects: “...misc marketing...”
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electronic Article

7

The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal

by: Hunt, Shelby D., 1939-
Published in: AMS review (2022)

Subjects: “...misc Marketing...”
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8

Toward an integrative theory of marketing

by: Parvatiyar, Atul
Published in: AMS review (2021)

Subjects: “...misc Marketing...”
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electronic Article

9

The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

by: Fürst, Andreas
Published in: Journal of the Academy of Marketing Science (2023)

Subjects: “...misc Marketing’s role...”
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electronic Article

10

The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption

by: Langan, Ryan
Published in: Journal of marketing education (2019)

Subjects: “...26 digital marketing...”
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electronic Article

11

Toward an integrative theory of marketing

by: Parvatiyar, Atul
Published in: AMS Review (2021)

Subjects: “...misc Marketing...”
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electronic Article

12

Competitive marketing strategies of churches in Ghana : a theoretical development

by: Yalley, Andrews Agya
Published in: International review on public and non-profit marketing (2022)

Subjects: “...misc Religious marketing...”
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electronic Article

13

The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal

by: Hunt, Shelby D.
Published in: AMS Review (2022)

Subjects: “...misc Marketing...”
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electronic Article

14

Marketing, synthesis and interdisciplinarity : reading with M.J.B.

by: Tadajewski, Mark
Published in: Journal of marketing management (2023)

Subjects: “...misc Marketing...”
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15

Socially responsible (macro-social) marketing

by: Kennedy, Ann-Marie
Published in: Journal of macromarketing (2022)

Subjects: “... marketing...”
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16

Marketing executives and corporate performance : from the perspective of marketing digitalization

by: Du, Kunhai
Published in: International review of economics & finance (2024)

Subjects: “...misc Executive marketing...”
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17

Marketing on the metaverse : research opportunities and challenges

by: Lu, Shuya
Published in: AMS review (2023)

Subjects: “...misc Marketing...”
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Correction

electronic Article

18

Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms

by: Sirgy, M. Joseph
Published in: Journal of business ethics (2008)

Subjects: “... responsibility in marketing...”
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19

The past, present, and future of marketing strategy

by: Sozuer, Sibel
Published in: Marketing letters (2020)

Subjects: “...bkl 85.40$jMarketing...”
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20

Expanding our understanding of marketing in society

by: Wilkie, William L.
Published in: Journal of the Academy of Marketing Science (2011)

Subjects: “...misc Marketing history...”
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