Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Statement of responsibility: | Kimberly A. Parker, Sarah A. Geegan, Samantha N. Pfeiffer, Ansley M. George, Danielle E. Jaffe, Adriane Grumbein, Sylvia Scheuer, Allison D. Brown |
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Published in: | Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, 2021. - 29(2024), 1 vom: Feb., Artikel-ID e1816, Seite 1-10 |
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Format: | electronic Article |
Language: | English |
Published: |
2024
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ISSN: | 2691-1361 |
External Sources: | lizenzpflichtig lizenzpflichtig |