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Parker, Kimberly A.
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Parker, Kimberly A.
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Parker, Kimberly A.
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Developing communication strategies to engage a new generation of donors : fostering relationships between Gen Z and non-profit organizations
by:
Parker
,
Kimberly
A
.
Published in:
Journal of philanthropy and marketing
(2024)
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Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
by:
Parker
,
Kimberly
A
.
Published in:
Journal of philanthropy and marketing
(2024)
lizenzpflichtig
lizenzpflichtig
electronic Article
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Related Subjects
Gen Z
donation
emerging donors
focus groups
millennials
narrative messages
non-profit organizations
nonprofit organizations
nonprofits
relationship management theory
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