Communicating "pink" an analysis of the communication strategies, transparency, and credibility of breast cancer social media sites

Communicating "pink" : an analysis of the communication strategies, transparency, and credibility of breast cancer social media sites

Bibliographic Details
Statement of responsibility:Hilary Fussell Sisco and Tina McCorkindale
Published in:International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, 1996. - 18(2013), 4 vom: Nov., Seite 287-301
Main Author: Fussell Sisco, Hilary (Author)
Other Authors: McCorkindale, Tina (Author)
Format: electronic Article
Language:English
Published: 2013
ISSN:1479-103X
External Sources:Volltext
External Sources: Volltext
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