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Communicating "pink" : an analysis of the communication strategies, transparency, and credibility of breast cancer social media sites
by:
Fussell
Sisco
,
Hilary
Published in:
International journal of nonprofit & voluntary sector marketing
(2013)
Volltext
electronic Article
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Glaubwürdigkeit
Informationswert
Krebskrankheit
Nonprofit-Organisation
Social Marketing
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