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"Fear of Missing Out" (FOMO) marketing appeals:
|
2019 |
Hodkinson, Chris |
|
Actual Dove versus ideal L'Oréal:
|
2019 |
Kim, Dong Hoo |
|
Ad ratings when a marketer runs two commercial messages in one television program episode
|
2019 |
Kent, Robert J. |
|
Ad scepticism and retouch-free disclaimers:
|
2019 |
Petrescu, Maria |
|
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
|
2019 |
Daems, Kristien |
|
Advertising in times of war:
|
2019 |
Mundel, Juan |
|
Advertising self-regulation (ASR) in Spain:
|
2019 |
Perelló-Oliver, Salvador |
|
Altered states:
|
2019 |
Stuhlfaut, Mark W. |
|
Attitudinal change in children:
|
2019 |
Rehman, Varisha |
|
Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals
|
2019 |
Rhee, Eun Soo |
|
Brand resurrection in an emerging economy
|
2019 |
Manohar, Sujatha |
|
Can Pokémon GO catch brands?:
|
2019 |
Kim, Dong Hoo |
|
Communicating CSR practices:
|
2019 |
Agnihotri, Arpita |
|
Company reputation and its influence on consumer trust in response to ongoing CSR communication
|
2019 |
Bögel, Paula Maria, 1986- |
|
Consumer-based brand equity (CBBE) and the role of social media communications:
|
2019 |
Ridwan Adetunji Raji |
|
Controlled and uncontrolled communication stimuli and organic food purchases:
|
2019 |
Anisimova, Tatiana |
|
Corporate association strategies and consumer responses:
|
2019 |
Kim, Yeonsoo |
|
Customer relationship management systems and organizational performance:
|
2019 |
Al-Weshah, Ghazi A. |
|
Diplomatic relations and tourism advertising effectiveness:
|
2019 |
Fullerton, Jami A., 1963- |
|
The effects of processing mode and brand scandals on copycat product evaluations
|
2019 |
Braxton, Dominique F. |
|
Enhancing digital entertainment through personalization:
|
2019 |
Trifts, Valerie |
|
Ethical limits to the intrusiveness of online advertising formats:
|
2019 |
Belanche, Daniel |
|
Exciting on Facebook or competent in the newspaper?:
|
2019 |
Anselmsson, Johan |
|
Factors influencing purchase intent in virtual worlds:
|
2019 |
Bleize, Daniëlle N. M. |
|
For one or many?:
|
2019 |
Sciandra, Michael R. |
|
From active participation to engagement in online communities:
|
2019 |
Vohra, Anupama |
|
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
|
2019 |
Bellman, Steven |
|
How digital platforms influence luxury purchase behavior in India?
|
2019 |
Jain, Varsha |
|
How do racial minority consumers process a model race cue in CSR advertising?:
|
2019 |
Lee, Yoon-Joo |
|
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
|
2019 |
Myers, Jun |
|
Investment in online advertising and return on sales:
|
2019 |
Porto, Rafael Barreiros |
|
Love my selfie:
|
2019 |
Çadırcı, Tuğçe Ozansoy |
|
Millennials' ethical ideology effects on responses to alcohol advertisements:
|
2019 |
Zúñiga, Miguel Ángel |
|
Not all organic food is created equal:
|
2019 |
Chang, Hua |
|
Partner or supplier:
|
2019 |
Mortimer, Kathleen |
|
Public engagement in product recall announcements:
|
2019 |
Wei, Jiuchang |
|
Repurchase intent antecedents of a competitive brand in the smartphones segment
|
2019 |
Milan, Gabriel Sperandio |
|
Role of electronic word-of-mouth content and valence in influencing online purchase behavior
|
2019 |
Roy, Gobinda |
|
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
|
2019 |
Tan, Bin Jun |
|
Self-consciousness and emotions driving femvertising:
|
2019 |
Kapoor, Deepa |
|
Support for the underdog brand biography:
|
2019 |
Nagar, Komal |
|
Trialogue on Facebook pages of grocery stores:
|
2019 |
Peeroo, Swaleha |
|
Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience
|
2019 |
Wu, Linwan |
|
Utilitarian, hedonic, collecting, epistemic, and high values as determinants of the attractiveness of premium promotions
|
2019 |
Teng, Weichen |
|
What triggers young Millennials to purchase eco-friendly products?:
|
2019 |
Heo, Jun |
|
"Support your country and buy Chinese brands":
|
2020 |
Liu, Yu-Lun |
|
Acquiring travel-related information from mobile social networking services:
|
2020 |
Mohd Suki, Norazah, 1977- |
|
Black or white?:
|
2020 |
Nichols, Bridget Satinover |
|
BP and the Deepwater Horizon oil spill:
|
2020 |
Kanso, Ali M. |
|
Communicating design innovativeness:
|
2020 |
Hong, JungHwa |
|
Consumer empowerment in interactive advertising and eWOM consequences:
|
2020 |
Belanche, Daniel |
|
Consumer perceptions of online advertising of weight loss products:
|
2020 |
Lim, Joon Soo |
|
Consumer responses toward green advertising:
|
2020 |
Yu, Jason |
|
Consumer's response to time restrictions:
|
2020 |
Kim, Hyuksoo |
|
CSR in Saudi Arabia and Carroll's Pyramid:
|
2020 |
Nurunnabi, Mohammad |
|
Drone images versus terrain images in advertisements:
|
2020 |
Royo-Vela, Marcelo |
|
DVR ad-zipping rates over days since live broadcast:
|
2020 |
Kent, Robert J. |
|
Editorial: in memory of Don E. Schultz
|
2020 |
Kitchen, Philip J., 1953- |
|
The effect of endorser and corporate credibility on perceived risk and consumer confidence:
|
2020 |
Soesilo, Primidya K. M. |
|
Fair trade advertising:
|
2020 |
Hur, Songyee |
|
Film music in advertising:
|
2020 |
Palencia-Lefler, Manuel |
|
Framing financial advertising:
|
2020 |
Kim, Kenneth |
|
How to connect with your best student prospects:
|
2020 |
Goodrich, Kendall |
|
The impact of endorser and brand credibility on consumers' purchase intention:
|
2020 |
Chin, Phaik Nie |
|
Impact of message design on banner advertising involvement and effectiveness:
|
2020 |
Namin, Aidin |
|
The impact of social media platform selection on effectively communicating about corporate social responsibility
|
2020 |
Yang, Jing |
|
Integrated marketing communications, brand equity, and business performance in micro-finance institutions:
|
2020 |
Anabila, Peter |
|
Integrated marketing communications, brand equity, and business performance in micro-finance institutions:
|
2020 |
Anabila, Peter |
|
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
|
2020 |
Maleki, Shekoofeh |
|
Looking for luxury CSR practices that make more sense:
|
2020 |
Panigyrakis, George |
|
Mapping between placement strategies and placed product attributes in television programs
|
2020 |
Chan, Fong Yee |
|
The mediating effects of message agreement on millennials' response to advocacy advertising
|
2020 |
Bravo, Olivia Stacie-Ann C. |
|
Mirror, mirror, who is thinner?:
|
2020 |
Jung, A-Reum |
|
Mobile advertising:
|
2020 |
Ardelet, Caroline |
|
Multi-item scale construction to measure consumers' attitude toward advertising music
|
2020 |
Raja, Md Washim |
|
Native advertising in mobile applications:
|
2020 |
Park, Haseon |
|
Neural correlates of fear appeal in advertising:
|
2020 |
Mostafa, Mohamed M. |
|
Reciprocal influences and effects of viral NWOM campaigns in social media
|
2020 |
Petrescu, Maria |
|
The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism
|
2020 |
Phua, Joe |
|
Sensory imagery in advertising:
|
2020 |
Haase, Janina, 1989- |
|
Social media mavenism:
|
2020 |
Aljukhadar, Muhammad |
|
The surprise effect of ambient ad on the path leading to purchase:
|
2020 |
Ozer, Serhat |
|
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
|
2020 |
Kureshi, Sonal |
|
Toward effective CSR communication in controversial industry sectors
|
2020 |
Song, Baobao |
|
Triggers of engagement and avoidance:
|
2020 |
Kelly, Louise |
|
Twitter and politics:
|
2020 |
Buccoliero, Luca |
|
Understanding the viability of three types of approach of advertising in emerging markets
|
2020 |
Srivastava, R. K. |
|
Using virtual reality to promote the university brand:
|
2020 |
Shen, Jie |
|
Validating a modified typology of visual metaphor:
|
2020 |
Huang, Ying |
|
Watch out when expectancy is violated:
|
2020 |
Rim, Hyejoon |
|
When a mismatched advertisement is more persuasive than a matched one:
|
2020 |
Obilo, Obinna O. |
|
Word of mouth communication in political marketing:
|
2020 |
Chowdhury, Tamgid Ahmed |
|
Antecedents and consequences of consumer skepticism toward cause-related marketing:
|
2021 |
Amawate, Vibhas |
|
Anthropomorphism in advertising:
|
2021 |
Agrawal, Shivani |
|
Balancing creativity and organisational performance in an advertising agency network:
|
2021 |
Collier, Paul, 1951- |
|
Blogging effects across supplier, retailer, and customer
|
2021 |
Prasad, Shantanu |
|
Brand communication of intangible elements delivery
|
2021 |
Miao, Yuexin |
|
Can US advertising students recognize an ad in editorial's clothing (native advertising)?:
|
2021 |
Kendrick, Alice, 1957- |
|
Chinese website design:
|
2021 |
Capece, Guendalina |