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Chan, Fong Yee
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Chan, Fong Yee
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Chan, Fong Yee
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1
Mapping between placement strategies and placed product attributes in television programs
by:
Chan
,
Fong
Yee
Published in:
Journal of marketing communications
(2020)
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2
Hong Kong millennials' perceptions and preferences on joint promotion partners
by:
Chan
,
Fong
Yee
Published in:
Asia Pacific business review
(2022)
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electronic Article
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3
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
by:
Chan
,
Fong
Yee
Published in:
Journal of global marketing
(2023)
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kostenfrei
electronic Article
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Related Subjects
3S model
Brand partnership
Chinese brand names
Esthetic association
Hong Kong
closure
interpretation strategies
joint promotion
millennials
non-accidental properties
symmetry
visual-spatial properties
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