Gamification and neuromarketing : a unified approach for improving user experience

Bibliographic Details

Statement of responsibility:	Abhishek Behl, Nirma Jayawardena, Amit Shankar, Manish Gupta, Le Dang Lang
Published in:	Journal of consumer behaviour. - Chichester : Wiley, 2001. - 23(2024), 1 vom: Jan., Seite 218-228
Main Author:	Behl, Abhishek, 1987- (Author)
Other Authors:	Jayawardena, Nirma Sadamali (Author) Shankar, Amit (Author) Gupta, Manish, 1987- (Author) Le Dang Lang (Author)
Format:	electronic Article
Language:	English
Published:	2024
ISSN:	1479-1838
External Sources:	lizenzpflichtig lizenzpflichtig