APA (7th ed.) Citation

Behl, A., Jayawardena, N. S., Shankar, A., Gupta, M., & Le Dang Lang. (2024). Gamification and neuromarketing: A unified approach for improving user experience. Journal of consumer behaviour, 23(1), 218. https://doi.org/10.1002/cb.2178

Chicago Style (17th ed.) Citation

Behl, Abhishek, Nirma Sadamali Jayawardena, Amit Shankar, Manish Gupta, and Le Dang Lang. "Gamification and Neuromarketing: A Unified Approach for Improving User Experience." Journal of Consumer Behaviour 23, no. 1 (2024): 218. https://dx.doi.org/10.1002/cb.2178.

MLA (8th ed.) Citation

Behl, Abhishek, et al. "Gamification and Neuromarketing: A Unified Approach for Improving User Experience." Journal of Consumer Behaviour, vol. 23, no. 1, 2024, p. 218.