Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform

Bibliographic Details

Statement of responsibility:	Bernard Cova, Franck Barès and Anicet Nemani
Published in:	Journal of marketing management. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, 1985. - 37(2021), 9/10, Seite 887-913
Main Author:	Cova, Bernard (Author)
Other Authors:	Barès, Franck (Author) Nemani, Anicet (Author)
Format:	electronic Article
Language:	English
Published:	2021
ISSN:	1472-1376
External Sources:	lizenzpflichtig lizenzpflichtig