Author Search Results

1

Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance Company

by: Cova, Bernard
Published in: Journal of business ethics (2016)

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2

To change the law, defy the law : hijacking the cause and co-opting its advocate

by: Cova, Bernard
Published in: Journal of public policy & marketing (2020)

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3

The new frontier of consumer experiences : escape through pain

by: Cova, Bernard
Published in: AMS review (2021)

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4

Nouvelles approches du marketing de la grande industrie

by: Cova, Bernard
Published in: Revue française de gestion (1995)

Article

5

The new frontier of consumer experiences: escape through pain

by: Cova, Bernard
Published in: AMS Review (2020)

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electronic Article

6

Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance Company

by: Cova, Bernard
Published in: Journal of business ethics (2018)

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7

Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform

by: Cova, Bernard
Published in: Journal of marketing management (2021)

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8

How innovation nurtures well-being in enthusiast communities

by: Guercini, Simone
Published in: Innovation: organization & management (2022)

Other Authors: “...Cova, Bernard...”
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9

Pain, suffering and the consumption of spirituality : a toe story

by: Cova, Véronique
Published in: Journal of marketing management (2019)

Other Authors: “...Cova, Bernard...”
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10

Mouvements de consommateurs activistes : entre cadrage des fondateurs et auto-organisation des membres

by: Barès, Franck
Published in: Recherche et applications en marketing (2023)

Other Authors: “...Cova, Bernard...”
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11

Nostalgia and pastiche in the post-postmodern zeitgeist : the "postcar" from Italy

by: Cantone, Luigi
Published in: Marketing theory (2020)

Other Authors: “...Cova, Bernard...”
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12

Introduction to the special section: tribal marketing after Covid

by: Coffin, Jack
Published in: Marketing theory (2023)

Other Authors: “...Cova, Bernard...”
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electronic Article

13

Marketing-as-practice : a framework and research agenda for value-creating marketing activity

by: Skålén, Per, 1972-
Published in: Marketing theory (2023)

Other Authors: “...Cova, Bernard...”
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electronic Article

14

Caught in the crossfire of orders of worth : a failed attempt by a small business to reconfigure a French public sector

by: Barès, Franck
Published in: Journal of small business and entrepreneurship (2020)

Other Authors: “...Cova, Bernard...”
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