Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

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Bibliographic Details

Published in:	Journal of the Academy of Marketing Science. - Springer US, 1973. - 37(2009), 3 vom: 19. Feb., Seite 298-309
Main Author:	Kilgour, Mark (Author)
Other Authors:	Koslow, Scott (Author)
Format:	electronic Article
Language:	English
Published:	2009
ISSN:	1552-7824
External Sources:	lizenzpflichtig