APA (7th ed.) Citation

Kilgour, M., & Koslow, S. (2009). Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising. Journal of the Academy of Marketing Science, 37(3), 298. https://doi.org/10.1007/s11747-009-0133-5

Chicago Style (17th ed.) Citation

Kilgour, Mark, and Scott Koslow. "Why and How Do Creative Thinking Techniques Work?: Trading off Originality and Appropriateness to Make More Creative Advertising." Journal of the Academy of Marketing Science 37, no. 3 (2009): 298. https://dx.doi.org/10.1007/s11747-009-0133-5.

MLA (8th ed.) Citation

Kilgour, Mark, and Scott Koslow. "Why and How Do Creative Thinking Techniques Work?: Trading off Originality and Appropriateness to Make More Creative Advertising." Journal of the Academy of Marketing Science, vol. 37, no. 3, 2009, p. 298.