Risky products in movies : a special type of the embedded message requiring special treatment?

Bibliographic Details

Statement of responsibility:	Andriy Kovalenko and Ben Wooliscroft
Published in:	International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, 1996. - 17(2012), 4 vom: Nov., Seite 334-340
Main Author:	Kovalenko, Andriy (Author)
Other Authors:	Wooliscroft, Ben (Author)
Format:	electronic Article
Language:	English
Published:	2012
ISSN:	1479-103X
External Sources:	Volltext