Destination brands managing place reputation

Destination brands: managing place reputation

Bibliographic Details
Statement of responsibility:[ed. by] Nigel Morgan; Annette Pritchard; Roger Pride
Other Authors: Morgan, Nigel, 1965- (Editor) Pritchard, Annette (Other) Pride, Roger (Other)
Format: Book
Language:English
Published: Amsterdam ; Heidelberg [u.a.] : Elsevier, 2011
Oxford [u.a.], 2011
Physical Description:XVII, 370 S : Ill., graph. Darst ; 24 cm
Edition:3. ed.
ISBN:0080969305 (pbk. : GBP 38.99) ; 9780080969305 (: pbk. : GBP 38.99)
FIV classifikation:
RQ (World wide) ;
SE01 (Foreign cultural policy) ;
SH08.01 (Transport / Transportation / Tourism) ;
SK01 (Fields of science)
Subjects (GND):
Fremdenverkehrsgebiet ;
Profilierung ;
Image ;
Markenpolitik ;
Marketing
FIV-Subjects:
Global ;
Public Diplomacy ;
Image-Bildung ;
Auslandsbild ;
Tourismuspolitik ;
more...
FIV-Aspects:
Internationaler Wettbewerb ;
Ethische Grundsätze ;
Identität ;
Forschungsgegenstand ;
Wissenschaftliche Methoden ;
more...
Genre:
Aufsatzsammlung
External Sources:Inhaltsverzeichnis
Other Editions:Online-Ausg.: Destination brands . - Oxford : Butterworth-Heinemann, 2011

Find in other libraries
Request interlibrary loan at ifa