Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach

Bibliographic Details

Statement of responsibility:	Pradeep Korgaonkar, Enrique Becerra and Juan Carlos Londoño
Published in:	Journal of promotion management. - [S.l.] : Routledge, 1992. - 30(2024), 2, Seite 157-186
Main Author:	Korgaonkar, Pradeep (Author)
Other Authors:	Becerra, Enrique (Author) Londoño, Juan Carlos (Author)
Format:	electronic Article
Language:	English
Published:	2024
ISSN:	1540-7594
External Sources:	lizenzpflichtig lizenzpflichtig