Self-concept and brand loyalty : insights from major life events and coping mechanisms

Bibliographic Details

Statement of responsibility:	Irina T. Toteva, Selen Savas-Hall, Justin R. Hall
Published in:	The journal of brand management. - Basingstoke : Palgrave Macmillan, 1993. - 31(2024), 1 vom: Jan., Seite 79-93
Main Author:	Toteva, Irina T. (Author)
Other Authors:	Savas-Hall, Selen (Author) Hall, Justin R. (Author)
Format:	electronic Article
Language:	English
Published:	2024
ISSN:	1479-1803
External Sources:	lizenzpflichtig lizenzpflichtig