Made in France and Made in Paris luxury branding in the longue durée

Made in France and Made in Paris : luxury branding in the longue durée

Bibliographic Details
Statement of responsibility:Véronique Pouillard and Audrey Millet
Published in:National brands and global markets. - London : Routledge, Taylor & Francis, 2023. - (2023), Seite 118-135
Main Author: Pouillard, Véronique, 1976- (Author)
Other Authors: Millet, Audrey (Author)
Format: electronic Article
Language:English
Published: 2023
FIV classifikation:
RA04.06 (France) ;
SH02.05 (Economic sectors / Sectoral development / Sectoral economic policy) ;
ZGF440 (ZGF440)
FIV-Subjects:
Frankreich ;
Wirtschaft ;
Wirtschaftspolitik ;
Marketing ;
Image-Bildung ;
more...
FIV-Aspects:
Nationale Identität ;
Sèvresporzellan ;
Haute couture ;
Mode ;
Kosmetische Produkte ;
more...
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External Sources: kostenfrei