The negative and positive consequences of placing nonpromoted products next to promoted products

Bibliographic Details

Statement of responsibility:	Christina Kan, Yan (Lucy) Liu, Donald R. Lichtenstein, and Chris Janiszewski
Published in:	Journal of marketing. - Thousand Oaks, CA : Sage Publishing, 1936. - 87(2023), 6 vom: Nov., Seite 928-948
Main Author:	Kan, Christina (Author)
Other Authors:	Liu, Yan (Author) Lichtenstein, Donald R. (Author) Janiszewski, Chris A. (Author)
Format:	electronic Article
Language:	English
Published:	2023
ISSN:	1547-7185
External Sources:	lizenzpflichtig lizenzpflichtig