Channel competition in omni-channel supply chain considering social media advertising

Bibliographic Details
Statement of responsibility:Yan Wang, Shue Mei, Ruize Xu, Donghui Yang, Weijun Zhong
Published in:Managerial and decision economics. - Chichester [u.a.] : Wiley, 1980. - 44(2023), 6 vom: Sept., Seite 3354-3366
Main Author: Wang, Yan (Author)
Other Authors: Mei, Shue (Author) Xu, Ruize (Author) Yang, Donghui (Author) Zhong, Weijun (Author)
Format: electronic Article
Language:English
Published: 2023
ISSN:1099-1468
External Sources:lizenzpflichtig
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