Absorbing external information : how team-level cohesion and friction influence the formulation of creative advertising

Bibliographic Details
Statement of responsibility:Huw O’Connor, Scott Koslow, Mark Kilgour
Published in:Journal of advertising. - Athens, Ga. [u.a.] : American Academy of Advertising, 1972. - 52(2023), 3, Seite 330-348
Main Author: O'Connor, Huw (Author)
Other Authors: Koslow, Scott (Author) Kilgour, Mark (Author)
Format: electronic Article
Language:English
Published: 2023
ISSN:1557-7805
External Sources:lizenzpflichtig
lizenzpflichtig