Does familiarity matter? : examining model familiarity in Instagram advertisements

Bibliographic Details
Statement of responsibility:Lauren Copeland, Jewon Lyu, and Jinhee Han
Published in:Journal of internet commerce. - [S.l.] : Routledge, 2002. - 22(2023), 1, Seite 97-121
Main Author: Copeland, Lauren (Author)
Other Authors: Lyu, Jewon (Author) Han, Jinhee (Author)
Format: electronic Article
Language:English
Published: 2023
ISSN:1533-287X
External Sources:lizenzpflichtig
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