Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations

Bibliographic Details

Statement of responsibility:	Ali B. Mahmoud, Joan Ball, Daniel Rubin, Leonora Fuxman, Iris Mohr, Dieu Hack-Polay, Nicholas Grigoriou and Aziz Wakibi
Published in:	Journal of marketing communications. - London : Routledge, 1995. - 28(2022), 8, Seite 864-888
Main Author:	Mahmoud, Ali B. (Author)
Other Authors:	Ball, Joan P. (Author) Rubin, Daniel (Author) Fuxman, Leonora (Author) Mohr, Iris (Author) Hack-Polay, Dieu (Author) Grigoriou, Nicholas (Author) Wakibi, Aziz (Author)
Format:	electronic Article
Language:	English
Published:	2022
ISSN:	1466-4445
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