Can Google Trends improve sales forecasts on a product level?

Bibliographic Details
Statement of responsibility:Benjamin Fritzsch, Kai Wenger, Philipp Sibbertsen, and Georg Ullmann
Published in:Applied economics letters. - New York, NY : Routledge, 1994. - 27(2020), 17, Seite 1409-1414
Main Author: Fritzsch, Benjamin (Author)
Other Authors: Wenger, Kai Rouven, 1993- (Author) Sibbertsen, Philipp 19XX- (Author) Ullmann, Georg, 1979- (Author)
Format: electronic Article
Language:English
Published: 2020
ISSN:1466-4291
External Sources:lizenzpflichtig
lizenzpflichtig