From B2C to B2B : selling Korean pop music in the age of new social media

Bibliographic Details

Statement of responsibility:	Ingyu Oh; Gil-Sung Park
Published in:	Korea observer. - Seoul : Acad., 1968. - 43(2012), 3, Seite 365-398
Main Author:	Oh, Ingyu (Author)
Other Authors:	Park Gil-sung (Other)
Format:	Article
Language:	English
Published:	2012
ISSN:	0023-3919
FIV classifikation:	RI03.13 (South Korea) ; SG06 (Media / Information) ; SG08 (Culture / Language / Arts)
FIV-Subjects:	Südkorea ; Musik ; Popkultur ; Hallyu ; Kulturindustrie ; Exportgüter ; Marketing ; Soziale Medien ; YouTube ; Transnationale Prozesse ; Asien ; Europa ; Nordamerika more... less...