A comparative study of European and Japanese multinational firms' marketing strategies and performance in the United States

Bibliographic Details

Statement of responsibility:	Masaaki Kotabe; Sam C. Okoroafo
Published in:	Management international review. - Berlin : Springer, 1966. - 30(1990), 4, Seite 353-370
Main Author:	Kotabe, Masaaki, 1954- (Author)
Other Authors:	Okoroafo, Sam C. (Other)
Format:	Article
Language:	English
Published:	1990
Physical Description:	zahlr. Tab., zahlr. Lit.Hinw.
ISSN:	0938-8249
FIV classifikation:	RI03.22 (Japan) ; RA02.01 (Western Europe political) ; RC02 (United States) ; SH07 (Secondary sector / Industry)
FIV-Subjects:	Internationaler Vergleich/Ländervergleich ; Japan ; Westeuropa (politisch) ; Multinationales Unternehmen ; Marketing ; Vereinigte Staaten more... less...