Agile big man : the flexible marketing of Yao Ming

Bibliographic Details

Statement of responsibility:	Thomas Oates and Judy Polumbaum
Published in:	Pacific affairs. - Blaine, WA : University of British Columbia, 1928. - (2004), 77 (Summer 2004) 2, Seite 187-210
Main Author:	Oates, Thomas (Author)
Other Authors:	Polumbaum, Judy (Author)
Format:	Article
Language:	English
Published:	Vancouver, 2004
ISSN:	0030-851X
FIV classifikation:	RI03.03 (People's Republic of China) ; SA04 (Biographical / Memoirs)
FIV-Subjects:	Volksrepublik China ; Wichtige Persönlichkeiten ; Sport ; Perzeption ; Image-Bildung ; Globales internationales System ; Vereinigte Staaten more... less...