Global place branding campaigns across cities, regions, and nations

Global place branding campaigns across cities, regions, and nations

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Bibliographic Details
Statement of responsibility:Ahmet Bayraktar, Can Uslay
Other Authors: Bayraktar, Ahmet, 1982- (Editor) Uslay, Can, 1973- (Editor)
Format: Book
Language:English
Published: Hershey, PA : IGI Global, [2017]
Physical Description:xxii, 368 Seiten : Illustrationen, Diagramme
Series:Advances in hospitality, tourism, and the services industry
Premier reference source
ISBN:9781522505761
FIV classifikation:
RQ (World wide) ;
SE01 (Foreign cultural policy) ;
SE06 (Image abroad / Perception of foreigners) ;
SH08.01 (Transport / Transportation / Tourism) ;
External (cultural politics (ZHA011))
FIV-Subjects:
Global ;
Image-Bildung ;
Auslandsbild ;
Marketing ;
Tourismuspolitik ;
more...
FIV-Aspects:
Nordirland ;
Belfast ;
Vereinigte Staaten ;
Los Angeles, Calif. ;
Pittsburgh, Pa. ;
more...
Subjects (LCSH):
Place marketing
City promotion
Tourism > Marketing
Other Editions:Erscheint auch als (Online-Ausgabe): Global place branding campaigns across cities, regions, and nations . - Hershey, Pennsylvania : IGI Global, 2017

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