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Kilgour, Mark
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Kilgour, Mark
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1
Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising
by:
Kilgour
,
Mark
Published in:
Journal of the Academy of Marketing Science
(2009)
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2
Future directions for advertising creativity research
by:
West, Douglas C.
Published in:
Journal of advertising
(2019)
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Kilgour
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Mark
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3
Absorbing external information : how team-level cohesion and friction influence the formulation of creative advertising
by:
O'Connor, Huw
Published in:
Journal of advertising
(2023)
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Kilgour
,
Mark
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Related Subjects
Advertising
Creative thinking techniques
Creativity
Divergent and convergent thinking
Kreativität
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