Author Search Results

1

"Jeder Schuss ein Treffer?" : Zur Notwendigkeit empirischer Generalisierungen in der betriebswirtschaftlichen Forschung

by: Eisend, Martin, 1968-
Published in: Wirtschaftswissenschaftliches Studium (2006)

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2

Methodische Grundlagen und Anwendungen der Generalisierbarkeitstheorie in der betriebswirtschaftlichen Forschung

by: Eisend, Martin, 1968-
Published in: Wirtschaftswissenschaftliches Studium (2007)

Article

3

A meta-analysis of the effects of disclosing sponsored content

by: Eisend, Martin, 1968-
Published in: Journal of advertising (2020)

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4

Older people in advertising

by: Eisend, Martin, 1968-
Published in: Journal of advertising (2022)

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5

Breaking gender binaries

by: Eisend, Martin, 1968-
Published in: Journal of advertising (2022)

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6

The more the merrier : dealing with a multitude of advertising effects : editorial

by: Eisend, Martin, 1968-
Published in: International journal of advertising (2020)

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7

Persuasion knowledge in the marketplace : a meta-analysis

by: Eisend, Martin, 1968-
Published in: Journal of consumer psychology (2022)

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8

How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship

by: Eisend, Martin, 1968-
Published in: Journal of public policy & marketing (2022)

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9

Diversity and inclusion in advertising research

by: Eisend, Martin, 1968-
Published in: International journal of advertising (2023)

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10

Gender roles

by: Eisend, Martin, 1968-
Published in: Journal of advertising (2019)

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11

Consumer responses to homosexual imagery in advertising : a meta-analysis

by: Eisend, Martin, 1968-
Published in: Journal of advertising (2019)

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12

The influence of humor in advertising : explaining the effects of humor in two-sided messsages

by: Eisend, Martin, 1968-
Published in: Psychology & marketing (2022)

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13

The dynamic nature of marketing constructs

by: Bergkvist, Lars
Published in: Journal of the Academy of Marketing Science (2021)

Other Authors: “...Eisend, Martin 1968-...”
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14

A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms

by: Segijn, Claire M.
Published in: Journal of advertising (2019)

Other Authors: “...Eisend, Martin 1968-...”
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15

Full disclosure : advertising is more than meets the eye : editorial

by: Rosengren, Sara, 1978-
Published in: International journal of advertising (2021)

Other Authors: “...Eisend, Martin 1968-...”
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16

Ethnic minorities in advertising

by: Rößner, Anna
Published in: Journal of advertising (2023)

Other Authors: “...Eisend, Martin 1968-...”
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17

Changes in definitions and operationalizations in advertising research-justified or not?

by: Bergkvist, Lars
Published in: Journal of advertising (2023)

Other Authors: “...Eisend, Martin 1968-...”
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18

Editorial: advertising in contemporary society

by: Rosengren, Sara, 1978-
Published in: International journal of advertising (2022)

Other Authors: “...Eisend, Martin 1968-...”
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19

Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture

by: Karpinska-Krakowiak, Malgorzata
Published in: International journal of advertising (2020)

Other Authors: “...Eisend, Martin 1968-...”
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20

Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany

by: Rößner, Anna
Published in: Journal of advertising (2021)

Other Authors: “...Eisend, Martin 1968-...”
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