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Asante, Isaac Owusu
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Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
by:
Asante
,
Isaac
Owusu
Published in:
Psychology & marketing
(2024)
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electronic Article
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Related Subjects
brand awareness
consumer-brand relationship
convenience
hedonic well-being
live-streaming marketing
real-time customer service
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