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Attitude of Bottom of the Pyramid Consumers Towards Packaging-Influenced Purchase Decision: An Opinion Mining-Based Approach
by:
Panda, Debadrita
Published in:
Journal of packaging technology and research
(2021)
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electronic Article
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Mukhopadhyay, Sabyasachi
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Panda, Debadrita
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Panigrahi, Prasanta K.
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Saha, Rajarshi
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