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Elaboration likelihood model (ELM)
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Elaboration likelihood model (ELM)
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Elaboration likelihood model (ELM)
Category competition
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Central cues
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Competition
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Electronic word of mouth (eWOM)
1
Location competition
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Media richness theory (MRT)
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Multilingual African audiences
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Peripheral cues
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Price competition
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Structural equation modeling
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Web interface design
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advertising
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colonial legacy languages
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indigenous languages
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1
Effects of service attributes and competition on electronic word of mouth : an elaboration likelihood perspective
by:
Hao, Jianing
Published in:
Information technology and management
(2023)
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Eyeing the web interface: the influence of price, product, and personal involvement
by:
Walia, Nitin
Published in:
Electronic commerce research
(2015)
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Does language matter when advertising to Africa's multilingual audience? : an ELM study of audience language preference and responses
by:
Yeboah-Banin, Abena A.
Published in:
Journal of African business
(2023)
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FIV
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electronic Article
3
Author
Hao, Jianing
1
Hao, Xiaoling
1
Huddleston, Wendy
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Srite, Mark
1
Tian, Zejin
1
Walia, Nitin
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Wang, Yu
1
Yeboah-Banin, Abena A.
1
Zheng, Daqing
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English
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