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1
Zhongguo minying qiye de fansheng niandai
by: Zhu, Xianchun
Published: Guangzhou : Guangzhou chubanshe, 1999
Book

3
Hai'er de ying xiao ce lüe = The Marketing tactics of Haier
by: Sun, Jian, 1959-
Published: Beijing Shi : Qi ye guan li chu ban she, 2002
Book

4
Minying qiye guanli jinnang 68
by: Liu, Jinxing
Published: Beijing : Xiyuan chubanshe, 1999
Book

5
Wei xian de Hai'er = Dangerous Haier
by: Huang, Jingze
Published: Beijing : Zhongguo shi dai jing ji chu ban she, 2002
Book

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