Marketing theory 5 Marketing strategy 3 Mid-range theory 3 Evolution of the marketing discipline 2 General theory 2 Market strategy 2 Marketing capital 2 more ... Marketing manifesto 2 Organizational adaptation theory 2 R&D capital 2 Resource-based theory 2 Sales leader 2 Strategic marketing 2 Strategy 2 Survival analysis 2 Business performance 1 Competitive marketing strategy 1 Competitive strategy 1 Cross-border outsourcing 1 Customer relationship management 1 Customer satisfaction 1 Digital information products 1 Electronic commerce 1 Empirical generalization 1 First-mover advantage 1 Global marketing 1 Information products 1 International marketing 1 Internet and marketing 1 Meta-analysis 1 less ...