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Rana, Sudhir
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Rana, Sudhir
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Ethnological schadenfreude
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Schwartz value theory
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cultural conflicts
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online brand communities
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The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
by:
Raut, Sachin Kumar
Published in:
Journal of global marketing
(2023)
Subjects:
“
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Ethnological
...
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Alon, Ilan
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